Method, Mind, and Morality: How People Make Sense of Artificial Intelligence

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How can humans make sense of the rapid takeoff of artificial intelligence (AI)? We studied the sensemaking dynamics of AI through an open-ended, mixed-methods study with computational text analysis of millions of AI-related newspaper articles and social media posts grounded in 57 semi-structured interviews with AI professionals in 2021 and 2023—before and after the recent surge of public interest. We identify a range of sociological frames (interpretive schemas that structure collective cognition) and show how AI professionals use frames to address significant cognitive challenges, such as assigning responsibility for societal impacts. We develop a framework of three primary debates across which frames are adopted and contested: (i) the method of AI development, between frames of top-down expert systems and bottom-up emergent capabilities, (ii) the mind of an AI system, ranging from a passive tool to a humanlike “digital mind,” and (iii) the morality of how AI is used, particularly the decision of whether to slow down or speed up AI development. As humanity enters the era of transformative AI, technologists and policymakers must account for the framing dynamics that will circumscribe our beliefs, values, and actions.