Beyond Single Videos: Benchmarking and Active Evidence Seeking for E-Commerce Cross-Video Reasoning

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E-commerce videos are information-dense and frequently compared by consumers evaluating products and merchants assessing marketing strategies. However, existing multimodal models mainly focus on single-video understanding and have limited ability to compare information across videos. We introduce AdsCVR, the first e-commerce cross-video reasoning benchmark, containing 2,483 videos and 6,110 question-answer pairs across six reasoning dimensions. Cross- video reasoning requires models to locate fine-grained evidence among many redundant frames and integrate visual details, speech, and on-screen text. We therefore propose AdSeek, an agentic framework that dynamically selects visual and audio tools during multi-turn exploration, replacing static uniform sampling with active evidence acquisition. To address the sparse credit assignment of reinforcement learning, we develop an offline trajectory rectification mechanism that identifies reasoning errors and missing multimodal evidence in RL-generated trajectories. The corrected trajectories provide supervised fine-tuning signals that reduce biases learned during RL. This mechanism supports a rectified bootstrapping pipeline in which initial RL exposes reasoning bottlenecks, supervised fine-tuning corrects them, and a final RL stage further improves the policy. AdSeek achieves 74.30 percent accuracy on the AdsCVR test split, outperforming its Qwen3-VL-8B-Instruct backbone by 27.90 percentage points. It also generalizes to the open- domain CrossVid benchmark, demonstrating effective active evidence gathering.