UNIQUE: A Unified Retrieval and Ranking System for Large-Scale Feed Recommendation

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Industrial mobile feed systems rely on a retrieval-ranking pipeline to serve large-scale, heterogeneous, and fast-changing content under strict latency constraints. However, existing pipelines still suffer from two critical issues: hierarchical quantization instability in candidate retrieval and information loss between separated retrieval and ranking stages. These issues hurt long-tail and cold-start recommendation and complicate efficient serving. To address them, we present UNIQUE, a unified retrieval and ranking recommendation framework with single-layer flat quantization. UNIQUE integrates generative code-based retrieval and target-aware ranking into one early-fusion architecture, enabling end-to-end training under a shared representation while preserving efficient candidate generation. A balanced quantization mechanism is further introduced to mitigate codebook imbalance and improve long-tail representation. Offline experiments evaluate UNIQUE from both retrieval and ranking perspectives, while codebook analysis shows more balanced resource allocation than hierarchical quantization. We deploy UNIQUE in the homepage feed, discovery-page, and short-video recommendation scenarios of Mobile Baidu, serving large-scale real-world traffic. Online A/B tests achieve a 0.96% gain in total watch duration and a 1.08% gain in total distribution volume, with notable improvements for new users and highly active users. Serving measurements show 89 ms P99 latency and 44.23% online inference MFU. These results show that UNIQUE provides a stable, efficient, and production-ready framework for unified retrieval and ranking in industrial recommendation.