PinDCO: Whole-Page Aware Dynamic Creative Optimization at Scale

Counts differ because each database indexes a different set of publications. We treat OpenAlex as the canonical count; Google Scholar is not shown (no API, and crawling it violates its ToS).

Recent advances in generative AI have substantially accelerated the creation of high-quality ad creatives, dramatically expanding the number of candidate variants per campaign. This shift increases the need for scalable dynamic creative optimization (DCO) systems that can match creatives to the most relevant audiences under stringent latency and cost constraints. We present PinDCO, a production DCO system for ad creative retrieval and selection on Pinterest, a billion-scale visual discovery platform.