FeatMark: Feature-level Watermark Protection against Mimicry Attacks with Diffusion Models

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Text-to-image diffusion models enable data-efficient "mimicry" attacks, wherein adversaries fine-tune the model on a handful of public photos to synthesize convincing forgeries of a target individual. A common countermeasure is to embed imperceptible, low-energy watermarks, yet recent studies show these signatures are brittle: modest post-processing or lightweight adversarial perturbations readily suppress detection, exposing a fundamental tension between imperceptibility and robustness. We introduce FeatMark, a watermarking framework that shifts from pixel-level, energy-starved perturbations to inconspicuous semantic features: small, scene-consistent micro-features that remain natural to humans while providing a stronger, machine-verifiable provenance signal. FeatMark builds domain-specific feature banks that encode each watermark as a compact concept program, pairing open-vocabulary semantic cues with reliable edit regions and instruction templates. It then automatically selects features that are both feasible and executable and injects them through modular, mask-guided concept editing, yielding highly localized, scene-consistent micro-edits that are difficult to perceive. We conduct extensive experiments across VGGFace2, CelebA-HQ, and WikiArt, evaluating against 10 strong watermark removal/purification attacks (including regeneration-style purification) and several bespoke adaptive attacks tailored to FeatMark, to assess perceptual fidelity, watermark detection accuracy, and robustness. We further demonstrate FeatMark's extensibility to video mimicry attacks. The results show FeatMark remains virtually impervious, withstanding all evaluated attacks with negligible bit-accuracy and fidelity degradation.