Retail Product Search: A Practical Approach at Target

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Search is one of the most important features in e-commerce, directly driving customer engagement and business growth. A good product search system must show both relevant and desirable results. However, retail search presents unique challenges. User intent can range from exact matches to open-ended discovery. Search systems must also balance multiple goals, such as relevance, revenue, and profit, while keeping response times low. Traditional keyword-based methods often fall short in handling natural language or semantic queries. Vector search helps alleviate these issues, but it can miss key intent signals or return low-precision results. In this paper, we present the design of a hybrid search system at Target that combines lexical and vector search. We describe our approach to data processing, embedding training, precision control for the final result set, multi-channel result fusion (where we compared fusion strategies and adopted weighted interleaving), and the performance optimizations used to maintain low latency for production deployment. Our method improves offline evaluation metrics, and in online A/B testing it raised click-through rate by 0.97%, order conversion by 0.98%, and demand per visitor by 1.10% over lexical-only search, while roughly halving zero-result searches. The resulting system is deployed at scale and serves millions of guests daily.