Give the Long-tail More SPACE: Promoting Provider Fairness in Next POI Recommendation

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Next point-of-interest (POI) recommendation predicts users’ future destinations from historical mobility sequences and has become a key component of location-based services. However, mainstream models often concentrate exposure on a small set of popular POIs, leaving long-tail merchants systematically under-exposed. While provider fairness has recently attracted increasing attention, directly applying existing provider-fairness techniques to POI recommendation is problematic: (i) users face execution constraints; and (ii) POIs face resource supply constraints. To address this, we propose SPACE (Supply- and Physics-Aware Conditional Embedding generation), a model-agnostic framework that improves long-tail POI exposure via virtual user generation under explicit feasibility and supply control. SPACE consists of three stages: (1) community inference to capture heterogeneous user execution constraints; (2) unbalanced optimal-transport allocation to decide how many virtual users each tail POI should receive from which communities under POI-specific supply budgets; and (3) constraint-guided latent diffusion to generate POI-conditional, community-consistent virtual user embeddings. The generated user–POI pairs can be seamlessly used to train existing recommenders without modifying their architectures. Extensive experiments on three real-world datasets demonstrate that SPACE substantially improves provider fairness while maintaining—and often improving—recommendation accuracy across multiple backbone models. Our code is publicly available at https://github.com/Anniran1/SPACE-main.