Personalizing Incremental Video Search with Hybrid Text and ID Embeddings

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Incremental video search requires high-quality ranking after each keystroke, where intent is often underspecified (e.g., 1–3 character prefixes). We present a personalization system for Apple TV search that combines complementary semantic and collaborative signals at ranking time. Our approach learns two item embedding spaces: (i) a text-based multilingual encoder (TextEmb) fine-tuned on co-engagement triplets via contrastive learning, and (ii) an ID-based collaborative embedding model (IdEmb) trained on interaction-derived positives. At serving time, we construct user representations from recent watch history and inject text- and ID-based user–item cosine similarities into a pairwise XGBoost ranker.