Guides That Cause Actions: An Offline Study of Guide-Action Mutual Reinforcement in Multimodal Web Agents

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Web agents are usually evaluated in live environments, where environment state and judge models drift between runs, so the same checkpoint rarely reproduces the same score, making controlled studies of training phenomena impractical. We present WebMRE, an offline benchmark of 541 tasks and 5,293 steps derived from successful WebArena trajectories, with fully audited test labels and a deterministic protocol that scores a checkpoint identically on every run without any environment. Each step pairs a human oriented guide sentence with a grounded action, enabling the first study of the mutual reinforcement effect between them in web agents. Averaged over three seeds the effect holds for both models in both decoding orders and grows with scale: jointly decoding a guide lifts element selection over an action only reference by 0.9 and 0.2 points for Qwen3.5-4B and by 1.7 and 2.2 points for Qwen3.5-9B. A mediation analysis shows that the guide is a causal channel rather than commentary: forcing the gold guide as a decoding prefix lifts action accuracy from .422 to .684, another step's guide collapses it to .055, and a paraphrase that renames the target still recovers half of the gain, so the channel carries instruction meaning and not only the label string. The same channel yields an offline reward that only a replayable protocol makes computable, though optimizing it from a strong checkpoint brings no gain yet. Our fine tuned models outperform GPT-5.5, Claude Opus 4.8, and Gemini 3.5 Flash, run zero shot, on every offline metric.