Attitude of Rural Women Towards Seeking Health Information in Ara Village in Moro Local Government Area of Kwara State, Nigeria

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This study examines the attitudes of rural women towards seeking health information in Ara Village, Moro Local Government Area of Kwara State, Nigeria. Drawing upon the Health Belief Model and the Theory of Planned Behaviour, the research investigates how sociocultural, economic, and structural factors shape information-seeking dispositions among rural women. Employing a mixed-methods research design, data were collected through structured questionnaires and in-depth interviews from 120 purposively selected respondents. Findings reveal that whilst rural women demonstrate positive attitudes towards health information acquisition, significant barriers (including low literacy levels, patriarchal constraints, inadequate health infrastructure, and limited digital connectivity) substantially impede effective information-seeking behaviour. The study argues that understanding these attitudinal configurations is imperative for designing culturally responsive health communication interventions. The research contributes to the growing discourse on health information behaviour in subSaharan African contexts by foregrounding the agency of rural women within structurally constraining environments. Recommendations emphasise community-based health literacy programmes, digital inclusion initiatives, and gender-sensitive policy frameworks.